World Flooring Forum 

2010.3.22-23 Radisson Hotel Pudong Century Park

 Why you should attend?

Caused by the burst of the sub-prime bubble, the global financial crisis has affected the real economy and greatly hurt consumer confidence which leads to the depressing flooring market in US and Europe. With the influence of the stimulus policy, the world economy has very likely reached the bottom. In the year of recovering, is there a turnaround for the traditional flooring market? Meanwhile, the growth in the developing countries like China and the emerging markets is remarkable. Are they going to make another miracle? On the other hand, how will low-carbon economy affect the wood flooring industry? What innovations can we achieve in research and marketing to support environmental protection?

In January, people of great influence gather in Davos to “Rethink, Redesign, Rebuild”. In March, global flooring industry leaders will gather in Shanghai to attend the World Wood Flooring Forum (WFF) which is compared to Davos in the wood flooring industry during DOMOTEX asia/CHINAFLOOR—Asia’s biggest flooring show and the world No. 1 wood flooring event. Themed as “Low Carbon Economy and Global Opportunity”, this forum is targeted to the global development of wood flooring industry from the perspectives of total industry chain players.

More than 500 professionals will get together in this high level forum to gain the latest industry information and trends. Originated from “Sino-US-European Summit for Wood Flooring” three years ago, WFF has developed an effective communication mechanism and showcasing platform. The upgrade to WFF means a broader horizon. We’ll invite more representatives from the emerging markets and developing countries to join the forum and discuss with those from the major flooring markets about the global flooring trade, standards, technology, products and marketing, against the background of low-carbon economy and the recovery of global economy. You can not afford to miss it!

Please log on 2010 WFF official website for more detailed information.
 

Highlights
Global market (mainstream and emerging) overview
Success story and exploration of branding and marketing by international and Chinese leading floor manufacturers
Case Study: three-layer engineered wood flooring
Buyers’ perspective: the demand of developers, importers and distributors
Most updated international flooring industry standards

Who should attend
Chairman / President / Secretary General, President / VP, Marketing Director / Sales Director from:
Industry Association
Agents / Distributors
Manufacturers