Ancient Handicraft Revitalizing the Glory -

---DOMOTEX asia/CHINAFLOOR(DACF) Marching into Hand-made Carpet Market in Full Swing

The organizing committee of DOMOTEX asia/ CHINAFLOOR(DACF) 2010 made a trip to Xining -- capital city of Qing Hai province, and it is also known as “the Capital of World TibFetan Carpets” on Aug 18-20, 2009. They also paid a visit to the Chinese Tibet Carpet Association and Qing Hai Tibetan Sheep Carpet Group. Mr. Yinghu WANG, the secretary-general of the said association said,” We had a solid turnout in DOMOTEX asia/ CHINAFLOOR(DACF) 2009. And Qing Hai Provincial Department of Commerce granted all-out support to our exhibition at the exhibition. Therefore we have decided to make a bigger step for 2010.” DOMOTEX asia/ CHINAFLOOR(DACF) provides such platform that helps carrying forward the culture of Tibetan carpets, but also explores the wider market for world hand-made carpets. The acquisition of Tibetan carpet pavilion at the show floor represents DOMOTEX asia/ CHINAFLOOR(DACF) is marching into hand-made carpet market in full swing.

“Despite of the disastrous economic crisis we have been going through, we are still gratified to perceive that hand-made carpet market has surprisingly taken on rapid growth in Asia, especially in China”, said Hengwei ZHANG, President of Qing Hai Tibetan Sheep Carpet Group Co., Ltd. Hand-made carpets cannot compete with machine-made ones quantitatively, however, it enjoys the reputation as “soft gold” because it is endowed with rich cultural and artistic connotation as well as value for appreciation and collection.Recently the demand for hand-made carpets has been on a steady rise with the improvement of people’s living standard. Places like hotels, club houses and villas are permeated with hand-made carpets because of its rich cultural and artistic connotation. Distributors in Europe and Japan are often holding onto several luxury brands which target the high-end consumer group. Because of its value-preserved characteristics, hand-made carpets are surprisingly more welcomed during the period of economic crisis. Hand-made carpets embrace several significant features such as hygiene, mothproofing and mite-free thanks to its several procedures of cleaning and sanitation. Additionally, carpets are capable of maintaining the interior temperature in order to achieve energy-saving purpose. Every sign in the hand-made carpet market has indicated its future popularity in household area, which guarantees a significantly higher market share on the high-end.

“Qing Hai Tibetan Sheep Carpet Group exported 98% of its products to areas like Europe, US and Japan without further consideration for domestic demand. However we have been doing explicit investigation and research on domestic demand for hand-made carpets since 2007; and our company has been effortlessly putting more emphasis on the business development towards the domestic side since then. As a result, domestic sales have doubled in the first half of the year. And visitors come to the show room located in downtown in an endless stream everyday, which has exceeded all of our expectations so far.” Despite of the economic crisis, China has attracted thousands of hand-made carpet manufacturers and agents who are pouring into this market because of its great consumption potential.

Tibetan sheep carpets, Oriental rugs and Persian carpets are three most famous carpets in the world. Tibetan sheep carpets have developed its own branding and market niche with its unique mode of production, handicraft technology, R&D ability and global market development. Besides the traditional hand-woven species, Qing Hai Tibetan Sheep Carpet Group also introduced the advanced carpet manufacturing system from Germany and Belgium for machine-woven carpets. Tibetan Sheep carpets have ten thousand kinds of patterns currently as every factory unit is equipped with its own design and R&D team. The three-thousand-year mode of production has evolved into the process of scalization and industrialization. The export value of carpets reached 23.75 million dollars in Qing Hai province and shipped to over 40 countries and regions in 2008. With its annual output of 410,000 square meters of hand-made Tibetan carpets, 700,000 square meters of machine-made ones, Xining is truly embracing the title of “the capital of world Tibetan carpets”.

Qing Hai Tibetan Sheep Carpet Group is not the only one who has a keen observation of market trend. Actually Iran, Turkey, Pakistan, India and Nepal which are the Persian carpet production center that consists of 33% of carpet market, have approached DOMOTEX asia/ CHINAFLOOR(DACF) 2010 about organizing delegation and enterprise pavilion to exhibit during the show next March in Shanghai.The ancient hand-made carpets will undoubtedly becoming the most splendid view of DOMOTEX asia/CHINAFLOOR(DACF) 2010.